Circa 1930 estimated
Martini is a brand of Italian vermouth, named after the Martini & Rossi Distilleria Nazionale di Spirito di Vino, in Turin.
Three Distilleria individuals, Alessandro Martini, Luigi Rossi and Teofilo Sola, changed the company name to Martini, Sola & Cia in 1863. In 1879 the Sola family sold its interests to the remaining partners who renamed the company Martini & Rossi, as it stands today.
The origins of the martini are uncertain, some speculate that it was a mix beetween vermouth and gin.
In 1892 the business was taken over by Rossi’s four sons: control passed to his grandsons in 1930. In 1929 the Martini Ball & Bar logo was registered for the first time. Restructuring was carried out in 1977 resulting in the creation of the General Beverage Corporation. In 1992 Martini & Rossi merged with Bacardi. “Martini is the world’s fourth most powerful ‘spirit’ brand” according to a survey of the situation in 2006.